Designing public education campaigns to reduce dehumanisation of cyclists

N. Haworth, A. Delbosc, A.Schramm, N.HaslamConference room

  1. More than half of non-riders and almost 10% of riders rated portrayed cyclist as less than completely human
  2. Photographs led to lower levels of dehumanisation than graphical representations
  3. Showing the back of the cyclist instead of the front did not affect dehumanisation
  4. Traditional campaign metrics may not capture effects on dehumanisation

Wed 23:43 - 00:00