Designing public education campaigns to reduce dehumanisation of cyclists
N. Haworth, A. Delbosc, A.Schramm, N.HaslamConference room
- More than half of non-riders and almost 10% of riders rated portrayed cyclist as less than completely human
- Photographs led to lower levels of dehumanisation than graphical representations
- Showing the back of the cyclist instead of the front did not affect dehumanisation
- Traditional campaign metrics may not capture effects on dehumanisation
Wed 23:43 - 00:00
