How to design road safety campaigns for e-scooter riders – a mixed-method study

J. Anke, M. Ringhand, T. GehlertConference room

  1. The study aimed to provide a data-based and theory-driven road safety approach for e-scooter mobility.
  2. An online survey (N = 99) and six online focus groups (N = 20) with frequent e-scooter riders were conducted.
  3. Based on the results, an e-scooter road safety matrix for road safety campaigns was developed.
  4. The matrix contains practical information regarding prevention aims, format requirements, and strategies.

Wed 23:45 - 00:00