How to design road safety campaigns for e-scooter riders – a mixed-method study
J. Anke, M. Ringhand, T. GehlertConference room
- The study aimed to provide a data-based and theory-driven road safety approach for e-scooter mobility.
- An online survey (N = 99) and six online focus groups (N = 20) with frequent e-scooter riders were conducted.
- Based on the results, an e-scooter road safety matrix for road safety campaigns was developed.
- The matrix contains practical information regarding prevention aims, format requirements, and strategies.
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